The State of Missouri Alcohol Responsibility Training (SMART) program is an interactive, web-based course available free of charge to those who own or work for any Missouri establishment licensed to sell alcohol.

SMART will educate you and your employees about the following topics:

Bars & Restaurants:
  • Recognition of fake IDs
  • Acceptable forms of identification
  • Prevention of service to minors
  • Typical signs of intoxication
  • Advice on how to handle disorderly, intoxicated customers
  • Laws and liability concerns related to serving underage or intoxicated customers
Retail Outlets:
  • Recognition of fake IDs
  • Acceptable forms of identification
  • Prevention of service to minors
  • Typical signs of 3rd party transactions
  • Advice on how to prevent alcohol theft
  • Laws and liability concerns related to selling to underage or intoxicated customers

Additional benefits of SMART:

  • Free to all participants
  • No classes to attend; SMART is available 24 hours a day, 7 days a week anywhere with an internet connection
  • Excellent for training staff quickly in high-turnover environments
  • Annual credit on liquor liability insurance with 100% employee certification*
  • The Division of Alcohol and Tobacco fully supports the SMART program, and participation in this program will be considered when determining the extent of the retailer’s efforts to prevent violations

*Discount only through participating insurance companies

Due to my busy schedule, I don’t have the time to personally train all of my employees the way I would like. An online program like SMART provides them with excellent education on alcohol-related issues, but allows me the time to run the rest of my business”

Dana Jenkins, Owner, Fas Gas Convenience Stores - Sikeston, MO

“With an online service such as SMART we will all be on the same page for continuing education on alcohol and the problems that come along with serving alcohol”.

Richard King, The Blue Note - Columbia, MO

“SMART is a great program, and it really prepares servers to handle difficult alcohol-related situations that often occur on the job.”

Kristin Kozminske,
Server, Flat Branch Pub & Brewing - Columbia, MO